According to Brand Finance's ranking of the most valuable global brands in 2016, Apple Inc is once again at the top, though it was challenged strongly by Google (Alphabet).

As the only Chinese company to make the top 10 list, China Mobile ranks ninth.

The standard for measuring brand value includes a product competitiveness index, brand loyalty, marketing and investment, etc.

Here are top 10 companies on the list.

No 10 Wells Fargo

Brand value: (USD $ Millions) 44,170

No 9 China Mobile

Brand value: (USD $ Millions) 49,810

No 8 Walmart

Brand value: (USD $ Millions) 53,657

No 7 AT&T

Brand Value: (USD $ Millions) 59,904

No 6 Verizon 

Brand Value: (USD $ Millions) 63,116

No 5 Microsoft

Brand Value: (USD $ Millions) 67,258

No 4 Amazon

Brand Value: (USD $ Millions) 69,642

No 3 Samsung

Brand Value: (USD $ Millions) 83,185

No 2 Google

Brand Value: (USD $ Millions) 94,184

No 1 Apple

Brand Value: (USD $ Millions) 145,918

（Source: chinadaily.com.cn）